Right from the start we had a few aims and at their core they haven’t changed much. Some of these have been real challenges to achieve and it’s easy to see why not every headlight manufacturer has all of these on their list.
They basically revolve around the rogaining / adventure racing aims and we were not willing to compromise in order to get into other markets. These lights won’t appeal to your average camper who wants to hold a beer in one hand and flip hamburgers on the BBQ with the other. So we’re missing out on a huge portion of the market, but instead we want to nail the niche. Of course, even though it’s been hard, designing has been a lot of fun because we are the niche market ourselves. We didn’t need to go and do surveys because we designed what we and our friends have been looking for.
My dad and I took up 
